Let’s face it, there are scads of articles, classes, podcasts and books on driving traffic to your blog but even the best of writers will sometimes feel they are posting articles into the great unknown. Does anyone ever read what I write?
It used to be that you knew people read your articles because you would receive comments and people would lead a discussion or add their two cents, but most now opt for the shorthand version of clicking the “like” button. (More about how you can use this to your advantage in a moment)
I have been reading articles and observing what others do on their blogs and have put together a listing of seven tips you can start today to help bring awareness to your blog and hopefully drive readers to your wonderful and insightful articles.
First, let me tell you about Denise Wakeman. She is one really smart cookie who runs a very successful blogging business in California. She has made a name for herself in the blogosphere and if you are going to dig in and learn really cool tips about blogging, I would suggest that you check out her website and follow her on Facebook.
That being said, here are my seven tips for you and your blog:
- Write. The more you write the more articles you will have available for search and therefore, the more likely someone is to stumble upon your blog. Also, the more you write, the more frequently people will stop back. If your articles are interesting, insightful, funny, informative, etc. people will want to return on a regular basis to read your latest entry. However, if you slack off and go two or three months without writing, those readers will find someone else to visit.*
- Grab their attention with your title. Include a number in the title. People seem to believe that:
- If there is a number in the title, they will learn more
- If there is a number in the title, the article will be easy to scan
However, if you use a number, make sure you break up your copy into those numbered bite-size pieces. There is nothing more frustrating than clicking on an article for the Top 3 Widgets to Make Your Life Better and realize that you have to actually read the entire article to figure out what those 3 things are.
- Include key words. As a general rule, you should have a listing of key words that best represent your business, your book, your brand, your personal identity. These are the words a reader would type into a Google search and find you. For example: fantasy youth fiction, women leaders in business, story book on forgiveness. Incorporate these key words in three places:
- The title
- The body of your article – a few times depending on the length of the article
- In the Tags – these are a listing of words you can select to help identify your article
- Share your article. Once you have posted a new article, you have to let people know. Post it on Facebook, Twitter, LinkedIn, Google+, Tumblr. Pin the article on Pinterest and Instagram. If you have a regular newsletter, include a link back to your article. If you are receiving my monthly newsletters, you will notice that I select a few articles from the month and include them in my newsletter. Send the newsletter out to your email listing.
- Share your article again. Yes, you heard me right. Don’t just post it once. Remember that there are millions of status updates and tweets hitting the web every day. The update talking about your latest article was buried the same hour you posted it. So set up a reminder to repost your articles, once a month. You can use resources like HootSuite or WordPress plugins like Tweet Later to help automate the process.
- Connect your accounts. Check out all your social media profiles (Facebook, LinkedIn and Twitter, etc.), and post a permanent link to the homepage of your blog. Also include a tab on your website or at least a mention somewhere on the home page of your website that mentions your blog, with a direct link to the blog home page. As often and as many places as you can cross promote your blog, website and social media accounts, the better. You never know where a new reader will find you. Make sure you are visible; everywhere and often.
- Comment and Link: Remember how I mentioned that very few people comment on blog articles anymore? They may not comment, but that doesn’t mean you shouldn’t. Continually look for other bloggers, ones that have an established audience, in your genre or niche and read what they have to say. When you find an article that might apply to something you have written, share a comment and say something like:
- “I enjoyed your article. I agree with your first three points, in particular the last comment about xxxxx. In fact, I have also written something on the same topic and I invite you to check out my article. http://www.yourblog.com/thenameofthearticle”
Bonus Tip: Now that LinkedIn allows you to write a post, use this platform to also share your article. Here’s how:
- Sign into your LinkedIn account. Under your picture you have three options,
- Share an update
- Upload a photo
- Publish a post
Select Publish a post.
- Add an image
- Copy and paste the opening paragraph of your article.
- Then type: To read the rest: and include a link to the article. http://www.yourblog.com/thenameofthearticle
Bottom line: There you have it: 7 ways, rather, 8 ways to drive traffic to your blog. It isn’t easy. It doesn’t happen overnight. It takes consistency, patience, hard work and persistence but it can happen. And continually seek ways to learn more. I’ll do the same and when I find a great new tip, I will write about it here or post it on the Facebook page so make sure you follow: Facebook.com/HaloPublishing
*If you do happen to slack off and go a while without posting, never fear. If you have a renewed interest in blogging, just start back up. Don’t apologize for your absence, just start writing.