Marketing Your Published Book – a Continual Process

The number one question I get from authors concerns marketing their book. Individual authors may ask the question differently but it is all about marketing:

  • How do I market my book
  • Where do I market my book
  • When do I market my book
  • How often do I market my book
  • What tips do you have for marketing my book
  • What are the best tools for marketing my book

So here is my question back to you:

When you want to lose weight and/or become healthier, how do you do it?

Do you diet just once?

Do you try just one solution? (How many remember the watermelon diet)

Do you stop because you don’t like to exercise?

Do you quit if one tactic doesn’t work?

If you drop the ball and miss a few days does that mean losing weight is hopeless?

Marketing your book is just like trying to get healthy.

You have to keep at it. Every day. And if you drop the ball, just pick it backup. For those of you that published your book a year ago, there is still time for marketing. New readers have a need for your book. People forgot they wanted to buy your book and need you to remind them. New marketing methods have come on the scene. If you only tried Facebook, maybe you want to try other social media venues as well as more traditional marketing.

The Biggest Marketing Tip of the Day

Let me tell a little known tip that most people are unaware of. Every day is the first day of the rest of your life.

How does that apply to marketing? Each day is a new day. The attention span of today’s readers is almost non-existent – they are faced with information overload every single day. The tweet you post at 10:16am is long forgotten by 10:17am.

You can start marketing your book for the first time or for the fifteenth time today. Chances are, any marketing you did last month or even yesterday has been long forgotten. Just like in sales, we need to tell them to buy your book, tell them again and then tell them that you told them.

So whatever your marketing methods are – and there are so many (we’ll explore some of them later this month) you need to keep at it. Every day. Every week. Every month.

It is never too late to start. And it is never too late to start again!

Change up your message

Keep your marketing interesting by trying different messages to your prospective readers. Here is an example. Say you have been using the phrase:

An exciting saga of trial and triumph over evil

If that phrase isn’t working (i.e. people aren’t opening your emails or clicking on a link) then mix it up. Try a few different ways to say the same thing.

The world is about to come to an end…

When faced with a life and death decision, what would you chose?

The body of your email can be the same but by changing the subject line or title of an article; you may reach new readers that missed your message the first time.

One of my authors sent out a newsletter to her email subscribers talking about a new blog she’d started featuring her book. In the newsletter she referred to the blog as a BLOB.

It wasn’t until she’d sent the email that she noticed her error. So fifteen minutes later she sent out the exact same email however the subject line was different:

I meant BLOG not Blob.

She had an open rate of 15% for her first email but over 40% opened her second email. The subject line caught their attention.

If you aren’t successful the first time you market your book – keep trying. Or in the words of Mark Hoppus

If at first you don’t succeed, pay someone else to do it for you.

Bottom Line: Marketing your book isn’t a one size fits all, silver bullet, try it once and then give up, type of exercise. It requires daily involvement, consistent adjustments, flexibility and perseverance. Need help? Give me a call.