Anatomy of a News Release

It is time to write a press release but you drag your feet because you just don’t know how to start. I totally can relate. In the olden days…five years ago…there was a formality to the release that just doesn’t…
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If There's A Book In Your Head…It's Time To Get it In To Your Hands.
It is time to write a press release but you drag your feet because you just don’t know how to start. I totally can relate. In the olden days…five years ago…there was a formality to the release that just doesn’t…
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Facebook, with its one billion users, seems like the best place to promote your latest book; am I right? However, with recent changes to the social media behemoth, updated posts that you make on your company page will only be…
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Book reviews are a valuable way for readers to determine whether or not they will make a purchase. Practically everything available for purchase via the Internet allows consumers to share their thoughts on the value of the purchase. I don’t…
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I woke up this morning and heard the birds outside my window. Their melodic birdsong made me think of the social networking power of Twitter. So this week I have decided to devote my articles on exploring a little bit…
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Earlier this week I offered suggestions on how to collect email addresses and grow your list. Presuming you have begun to collect emails, the next natural step in the process is to figure out a way to use them…
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If you love snacking, and let’s face it, who doesn’t, you’ll want to rush out and get a copy of the latest cookbook available from Halo Publishing International, “The Chow Down” by Lynn April. Lynn is perhaps best known…
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If someone were to ask for a playlist of the songs you listen to while you write; what music would be on the list? Being an artist, and make no bones about it – you are, means that we need…
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Who is in your writer’s support network? I don’t mean a group of writers that get together and share; I mean the people in your life who encourage and support you in your dream of being a published author….
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No matter what your role in business, you have the potential for writing a non-fiction business book. No, I am not kidding. Here are just a few of the types of books you might write: What I wish they’d taught…
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Rarely, if ever in the history of the world, has the first draft of a novel or non-fiction book been the final draft. Consequently, we may feel like the first draft is of little value to the end product. You…
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