Tag Archive: word of mouth advertising

3 Places to Find Key Influencers for Your Self-Published Book

Lisa Michelle Umina July 31, 2015

Word of mouth marketing is the most successful and yet the most challenging to acquire. Consumers know the value of their opinion, thanks to the power of social media, and therefore, they take care before sharing, tweeting or liking…
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Build Your Audience, Marketing, Social Media

building community, BuzzSumo, finding key influencers, Hootsuite, Klout, word of mouth advertising

The Power of Book Reviews- Written Word of Mouth Marketing

Lisa Michelle Umina June 15, 2015

Book reviews are a valuable way for readers to determine whether or not they will make a purchase. Practically everything available for purchase via the Internet allows consumers to share their thoughts on the value of the purchase. I don’t…
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Marketing

book reviews, self publishing, word of mouth advertising