AUTHOR: Luis Martinez
Luis is a father, storyteller, and passionate advocate for the power of maintaining cultures and traditions. Inspired by his children, he reflected on the rich Puerto Rican and Ecuadorian roots that shaped him. During train rides to and from New York City, the idea for Juan Forgets was born as he thought about the importance of passing traditions down to the next generation.
Through this story, Luis hopes to inspire young readers to explore their roots, embrace their heritage, and appreciate the significance of their unique identities. As a coach and business professional, Luis values the strength of family, community, and the beauty of remembering where we come from.
When he’s not writing, Luis enjoys spending time with his family, coaching, and reflecting on the lessons that make life rich and meaningful.
PUBLISHED BOOKS

Juan Forgets
Juan Forgets is a heartwarming story about self-discovery, connection, and the power of remembering where we come from. When Juan wakes up one day with no memory of who he is, he embarks on an exciting adventure through a vibrant international festival. Along the way, he experiences new cultures, tastes delicious foods, and learns about diverse traditions. Yet something feels incomplete—Juan still can’t recall who he is.
Only when he encounters a familiar dance, enjoys his favorite food, and listens to the wisdom of a kind grandmother do his memories begin to return. Throughout this journey, Juan discovers that, no matter where life takes him, his roots, family, and traditions will always be part of who he is.
This story celebrates the importance of embracing our identity and heritage, reminding readers of the pride and joy that come from knowing where we come from. Juan’s journey encourages young readers to reflect on their own unique histories and the connections that shape their lives.