It is important that as an author, you get your name and face out in front of potential readers as frequently and as uniquely as possible. Over the past several months I have talked about promoting with:
Today, let’s talk about teaching! You don’t have to have a degree in education to be a teacher of what you know best. Udemy is the newest way of sharing information and it is a great resource for learning.
Udemy is the world’s online learning marketplace, where 7 million+ students are taking courses in everything from programming to yoga to photography–and much, much more. Each of their 30,000+ courses is taught by an expert instructor, and every course is available on-demand, so students can learn at their own pace, on their own time, and on any device.
Added benefit – you get paid.
But let’s start by sharing how teaching a course can help you promote your self-published book.
- Create a name for yourself as an expert in your field of study
- Provide information of value to the student
- Build an audience of followers who understand your point of view and look forward to each new book, course, article or status update you share
- Reach a global audience
- Help to create a following for your next book before it is even written
Udemy makes it simple to create a class, promote the learning and then facilitate the course.
Udemy provides the support and guidance you need to walk through each step of the process. Simply sign up with an email and you’ll have available to you a variety of resources.
Click here for the Outline of Course Development so that you can see what is involved.
Udemy is a great resource for non-fiction writers who wish to share further learning with their audience.
“I wish I could put into words the impact that Udemy has had on my life. It’s been tremendous. There was my life before Udemy and my life after Udemy. I wake up every day and wonder what course I can create next!”
– Vanessa Van Edwards
If you have written a book about anti-bullying like Halo author M.L. Donnellan, author of The Two Faces of Me, you might create a class on how to recognize bullying, how to cope with bullying, how to help your child who is struggling with bullying, or as a teacher – how to manage bullying in the classroom. Each class is based on a topic you are familiar with and offers the opportunity for you to instruct, share best practices and help move the needle on a topic that is important to you.
Gustavo Gomez, PhD, Halo author of Private Money Lending – Learn How to Consistently Generate a Passive Income Stream, might create a class on personal finance, retirement planning or the basics of finance for college students.
The possibilities for course development are endless. Granted, it will take a little time to develop the course, but once it is complete and online, it will market you and your expertise around the clock providing exposure and passive income.
For more information about how Udemy has helped both instructors and students, you might want to read a few of their case studies.
Quora offers another option
Not interested in creating classes but still want to be known as an expert? Check out Quora – another free online resource that allows you to answer questions in your field of study.
Here is Quora’s description of what they are all about:
Quora’s mission is to share and grow the world’s knowledge. We want to democratize access to knowledge of all kinds—from politics to painting, cooking to coding, etymology to experiences—so if someone out there knows something, anyone else can learn it. Quora makes it easy to get your questions answered, share your own knowledge, and browse the most interesting information people across the world want to share.
Set up a free account and then let Quora know your areas of expertise.
Select categories and then add a brief bio about you and your experience in the given topic.
Next – seek out questions to answer. The more questions you answer, the more your name will appear as a subject matter expert.
Take time to completely fill out your profile and include links to your website, blog and social media accounts.
Bottom line: The Internet is jam packed with ways to promote yourself and your self-published books. Podcasts, videos, and webinars are great but often you have to reinvent the wheel. Check out Udemy and Quora for online learning opportunities with resources that make it easy.