Today I would like to speak directly to those writers who specialize in writing instructional, informative and/or motivational non-fiction books. There is a new way to promote your self-published books and share your knowledge: teaching.
You don’t have to have a teaching certificate; you don’t even need a college degree. All you need is your know-how. There is a new website garnering a lot of attention recently called Udemy. It is pronounced “you to me” but is actually an online academy for learning just about anything.
Students visit the site and select an online course from a variety of topics. Here is an example of courses available when I search for “business.”
For this search, I sorted the results by price of the class from high to low. Notice the pricing of the class for Entrepreneurs is $300 per participant. Nice.
Not only can you find classes to take, you can also become an instructor and create the classes that people will purchase.
From the home page, click on the link to Become an Instructor and follow the easy to use instructions. Here’s how it works.
- Come up with an idea for a class using information from your books or from other knowledge you may have.
- Use the provided and free to use course templates from Udemy to create the class.
- Post the class on Udemy and their platform will help to promote your course to potential students.
- Earn money.
Udemy is a way to create an online course that will highlight your abilities and expertise which in turn help to sell your books.
Now, I started this article with a focus on non-fiction writers, but those of you who write fiction and/or children’s books can also create a class. Think about the process of how you got started – are their lessons you might be able to share?
Your classes don’t have to be semester long, college complex courses that cost students hundreds of dollars. You can also create a series of smaller classes that focus on an individual idea or best practice. Udemy offers classes as low as FREE. For example, here is a business course with eight lessons and one video that is free.
You may be thinking, “Gee Lisa, sounds great, but I don’t develop courses – I wouldn’t know where to start.”
I can appreciate that, but if you can put together a PowerPoint and talk into a microphone, you can put together a class.
I found a networking class for $9 that includes 65 lessons. Wow – that is a lot of lessons for a very small amount of money. But when I checked it out further, the class is just an instructor doing a voice over his slide presentation which is broken down into small bite-sized points. See the curriculum:
Notice to the right of the image that each lesson is only one to four minutes long. If you have ever given a speech – you already have your course. And Udemy offers a ton of how-to articles and videos to help you through the process.
What is my reason for telling you about this? It isn’t to take you away from the focus of promoting your books but rather to share with you one more way to get the word out.
Bottom Line: Promoting your self-published books requires utilizing a variety of different marketing tactics. Check out Udemy and see if it is something you might be interested in trying. If you do – let us know about your class on our Facebook page!