If There's A Book In Your Head…It's Time To Get it In To Your Hands.
You may have expected that an author’s job is to write, but that is truly your passion. The job, often one author’s neglect, is the act of self-promotion. You can write one brilliant thought after another, day in and day…
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If I had to pick the number one way to reach potential readers, it might be email marketing. I say “might be” because it depends on a number of things. Marketing is a fluid part of being an author. Sometimes…
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The number one question I get from authors concerns marketing their book. Individual authors may ask the question differently but it is all about marketing: How do I market my book Where do I market my book When do I…
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If a picture is worth a 1,000 words, a moving picture is priceless. Just this month Facebook has allowed users to create a short video as their profile picture. I don’t know if it is because our attention spans have…
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One of the keys to success in promoting your book is to have information about you and your book in a variety of places. An easy way to do that without spending a lot of time is by taking content…
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I recently had a conversation with an author preparing to self-publish his book. As part of that conversation it came to light that he believed Halo was primarily a children’s book publisher. It was an interesting conversation, one in which…
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Have you heard that phrase? Let’s say we sit down to start planning your marketing strategy to promote your latest self-published book and the conversation goes like this: Me: Having a blog is a great way to create an online…
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We love a great success story and certainly J.K. Rowling, renown author of the Harry Potter story is one of the best. From practically homeless to one of most published authors in the world, J.K. Rowling took a story idea…
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Facebook is not the easiest social media platform to use but with the largest audience, over one BILLION users, it is hard to ignore it as a viable place to market your self-published book. However, with the changes Facebook has…
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It is time to write a press release but you drag your feet because you just don’t know how to start. I totally can relate. In the olden days…five years ago…there was a formality to the release that just doesn’t…
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