Three Ways to Be Known as an Expert

33064618_sOne of the great things about the Internet is that it levels the playing field for all professionals and businesses. Used effectively, the Internet can allow a single person to make a name for them globally.

I have talked about Twitter, LinkedIn and blogging, but today I want to offer up three additional places that are perfect for you to establish a name for yourself.

Why is this important? By making a name for yourself you are also able to market your book and any books you have on the horizon. Branding and marketing go hand-in-hand and the following three venues are FREE and well regarded as respected ways to gain information.

HARO – Help a Reporter Out is a service that connects people with information to those publishing that information. The site is broken down into several categories which are perfect for those writing non-fiction books as well as those writing fiction that want to connect with readers.

Haro’s 30-second commercial?

No such thing as free publicity?

From The New York Times, to ABC News, to HuffingtonPost.com and everyone in between, nearly 30,000 members of the media have quoted HARO sources in their stories. Everyone’s an expert at something. Sharing your expertise may land you that big media opportunity you’ve been looking for.

haroSimply select your area(s) of expertise and you will begin receiving emails with editors, publishers and writers looking for your take on a given topic. Many people have been quoted in big named publications that have led to increased sales and notoriety! It is free – why not give it a try?

Quora is a question and answer platform that allows you the opportunity to ask and or answer questions in your area of expertise. This is especially helpful for those writers of non-fiction books however, answering questions in any category in which you feel you have a level of expertise would be a great way to establish a name for yourself.

quoraSign up for a free account and then begin searching for questions within your area of expertise. A quick visit here once or twice a week to answer questions will go a long way in helping to brand yourself and in turn, your books.

E-Zine Articles is the last resource I want to share with you today. Again, this is a free platform in which you can create an account and begin to share your knowledge. Rather than answer someone else’s questions, here you will upload and publish articles of information that will be of value to your reader.

Again, you can select the categories in which you want to be known. The one thing to be aware of is that any articles that are directly promotional will be removed, however, you can include a link back to your website or book sites in the Author’s Bio section of your account.

E-Zine is a great place to repurpose information you have shared in other places. If you have written articles on your blog, LinkedIn page or website, you can use them here as well. The great thing about E-Zine is that people will grab your articles and republish them in other venues, thereby helping spread the word about you and your books.

Many company communications directors look for content from reliable sources to include in their weekly or monthly company newsletters. If your article matches their needs, E-zine allows them to republish your article as long as they give you full credit.ezine

Each month you will receive a report that lets you know which of your articles were the most popular. Additionally, the report will share the key word phrases that brought the reader to your page. This is valuable information for future articles.

Bottom Line: When it comes to marketing your books or branding your name, there are endless possibilities on the Internet to help you be successful. Hopefully, you will check out all three of these resources and select one to give a try. The more active you are, the more your efforts will pay off.