What is the Difference Between a Publicist and a Self-Publisher

OPEN BOOKI have been asked what the difference is between a publicist and a self-publisher many times over the years. Often the two become confused as it would appear that their responsibilities and services are similar.

Let’s start with the basics – here are the definitions of both:

A publicist is a person whose job it is to generate and manage publicity for a public figure, especially a celebrity, a business, or for a work such as a book, film or album. Most top-level publicists work in private practice, handling multiple clients.

Selfpublishing is the publication of any book or other media by its author without the involvement of an established publisher. A selfpublished physical book is said to have been privately printed.

While a publicist can help get the word out once your book is printed, a self-publisher is there standing by your side from the minute you type the words “the end” all the way through getting the book in reader’s hands across the world.

Let’s do a little comparison.



  • ·         Get the word out
  • ·         Talk with media outlets on your behalf
  • ·         Schedule speaking engagements
  • ·         Use social media to promote


  • ·         Helps with the editing process or provides recommendations of proven editors to get your book in publish-ready form
  • ·         Assigns ISBN number and can submit your book to the Library of Congress
  • ·         Connects you with a variety of artists to help with the cover design and book format
  • ·         Proofing services for your completed manuscript
  • ·         Helps you create a website/blog for the ongoing promotion of your book(s)
  • ·         Creates the actual finished product; hardcover, paperback and/or e-version
  • ·         Submits your book to largest publishing outlets; Amazon, Barnes and Noble, etc.
  • ·         Writes press releases on your behalf and submits to news outlets
  • ·         Provides a professional media kit for your book including images, promotional materials (post cards, book marks, etc.)
  • ·         Helps create a social media strategy for the promotion of your book
  • ·         Helps set pricing and connects your book with online payment options for readers
  • ·         Creates a book trailer –- promotional video
  • ·         Provides printed samples of book
  • ·         And countless other support services

As you can see, a publicist is only part of the self-publishing process. There are a myriad of other tasks that need to be completed to successfully publish your book and the reality is that a publicist is very unlikely to want the job of promoting a book for a newly minted author.

Think of a publicist as someone on Leo DiCaprio’s team promoting him as an Oscar contender for The Revenant or helping the Cleveland Browns after another losing season.

Think of a self-publisher when you are ready to get your book “camera ready” for the reading community. A good self-publisher will be there to help guide you through the entire process from getting your manuscript print-ready to promoting your book to the world.

Bottom Line:  Give us a call. We can help!!!  Halo Publishing.