AUTHOR: Valerie Lynn
Valerie Lynn is an accomplished leader, entrepreneur, and unapologetically bold voice in the world of sales, marketing, and business leadership. With over two decades of experience across construction, manufacturing, mining, and metals, Valerie has built her career on one principle—grit gets results.
As the founder of Jagged Edge Consulting LLC, Valerie partners with companies to transform how they sell, lead, and grow. Her consulting work focuses on aligning sales and marketing strategy, optimizing operations, and developing performance-driven teams that thrive under pressure. She has managed large territories, launched new products, and created sales systems that not only drive revenue but build lasting relationships.
Her expertise spans strategic planning, business development, key account management, marketing strategy, and project execution, with a proven record of driving growth in complex, high-demand industries. Known for her direct communication style and sharp business acumen, Valerie brings authenticity and humor into every room she steps into—from boardrooms to job sites.
Armed with an MBA in International Business and certifications in Project Management (PMP) and Human-Centered Design, Valerie blends strategic precision with real-world experience. She’s as comfortable in steel-toe boots as she is in heels behind a podium, reminding audiences that leadership doesn’t come from perfection—it comes from perseverance.
PUBLISHED BOOKS
The F*ckening A Sales Book About Grit, Second Edition
The Fuckening: A Sales Book About Grit is not your average sales manual—it’s a battle guide for surviving the chaos, rejection, and occasional corporate dumpster fires that come with a career in sales.
Written with raw honesty, grit, and a healthy dose of sarcasm, this book takes readers behind the polished facade of sales success and dives headfirst into the real work—the long hours, the road miles, the tough customers, and the moments when everything goes sideways.
Through personal stories, lessons learned the hard way, and unapologetic humor, author Valerie Lynn reveals how to navigate the unpredictable world of sales while keeping your integrity (and sanity) intact. Each chapter is packed with practical tools and relatable insight that help you sharpen your skills, understand your worth, and build a brand that commands respect.
You’ll learn how to:
• Build and protect your personal brand in industries where toughness is currency.
• Handle rejection, failure, and The F*ckening—those moments when everything that can go wrong, does.
• Close deals with confidence and authenticity.
• Lead with grit, emotional intelligence, and humor.
• Climb the sales ladder without losing your footing—or your soul.
The F*ckening is for every sales professional who’s been told to “stay positive” while the world burns, every road warrior who’s eaten dinner in their car between customer calls, and every gritty go-getter who refuses to quit.